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Customer Satisfaction
Ondráček, Leon ; Weiterová, Monika (referee) ; Schüller, David (advisor)
The master’s thesis focuses on customer satisfaction of the chosen company. Analysis of the internal and external environment of the company, SWOT analysis, questionnaire, cluster analysis and importance-satisfaction analysis are used to achieve this goal. The thesis is divided into three parts. The first part is concerned with presenting these and other theoretical basics. After it comes the analysis of the current situation and market research. Possible solutions based on the findings from the analytical part of the thesis, which should improve the overall customer satisfaction, are presented at the end of the thesis.
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Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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Customer-oriented marketing of a construction company
Slováček, Štěpán ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the issue of marketing communication of a construction company with a focus on the creation and understanding of goodwill. The theoretical part describes the basic concepts of market, marketing, goodwill and information retrieval process. The practical part evaluates the current state of the construction market, taking into account the marketing strategies and the related creation and maintenance of goodwill. Subsequently, proposals for procedures for strengthening the goodwill of the companies under review are presented.
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Business Plan for Pizzeria Foundation
Jílková, Kateřina ; Němeček, Petr (referee) ; Šimberová, Iveta (advisor)
The master thesis deals with the processing of a business plan for pizzeria foundation. The theoretical part describes the field of business and the theoretical background needed for developing the business plan. After analyzing the current situation there is the proper solution of the specific problem designed in the form of a real business plan.
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The Business Plan for Establishment of the Company on the Production and Sale of Fruit Jams
Roučová, Jana ; Europe, Tomáš Pražák, Operations Manager ve společnosti Manuli Hydraulics (referee) ; Bumberová, Veronika (advisor)
The aim of this thesis is the complete elaboration of a business plan for a small business in the manufacture of products from fruit. Purpose of the newly founded company is the production of high quality jams, which are free of chemical additives and dyes, and honestly made from Czech ingredients. The theoretical part deals with basic concepts in the structure of the business plan, including an explanation of the methods of analysis environment and primary marketing research of market and target customers, which are subsequently used in the analytical part of this work. The proposals of this paper compiled financial, marketing, organizational and temporal aspects of the project including risk assessment.
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Business Plan
Vítek, Kamil ; Opletal, Tomáš (referee) ; Boušková, Štěpánka (advisor)
The subject of my bachelor work is processing the entrepreneurial object of the foundation and operation cafe Maruška. The work is divided into theoretical and practical part. The theoretical section contains of the definition of entrepreneurial plan, enterprise, entrepreneurship and juridical form of enterprise. The entrepreneurial plan for Maruška is conducted in the practical part. The aim of this work is basing cafe Maruška in Olomouc.
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Marketing Communication
Šmahelová, Nina ; Kapoun,, Pavel (referee) ; Schüller, David (advisor)
The master thesis deals with marketing communication of a selected sport club in Brno. It is divided into three parts. The first, theoretical part, defines the basic concepts that are necessary for the overall understanding of the topic. The second, analytical part, describes the current state of the sport club and includes marketing research in the form of a questionnaire survey. The last part contains suggestions for improvement of marketing communication on the basis of performed analyses and survey.
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